✳ INDEPENDENT BEVERAGE DEVELOPMENT
Flavour, that stays. You have the idea. I develop the drink. With an engineer’s mind and an instinct for the extraordinary.
FOR BRANDS. FOR HOTELS. FOR NEW IDEAS. LUCERNE, SWITZERLAND RECIPE · SENSORY · PRODUCTION
+ MIND. CRAFT. CHARACTER.
Marcel Amann Developer. Inventor. Problem solver.01 / MA RECIPE DEVELOPMENT ✳ SPIRITS ✳ ALCOHOL-FREE DRINKS ✳ PRODUCTION READINESS
01 / SERVICES FROM FIRST IDEA TO FIRST POUR
Your vision. Your own recipe. Nothing off the shelf. I turn your idea into a distinctive flavour – and guide you all the way to the finished product.
Distinctive. Down to the recipe. Gin, liqueur or functional drink: we develop your flavour profile, choose the ingredients and refine the recipe until everything comes together.
02 0.0%
Full of character. Without the alcohol. Aroma, texture and mouthfeel reimagined. Alcohol-free alternatives for brands with their own approach to flavour.
From lab sample to real life. Scaling the recipe, finding the right bottle and coordinating production. Turning a good idea into a carefully considered product.
02 / WORKING TOGETHER A CLEAR PROCESS. AN OPEN MIND.
One idea. Many trials.Your drink. We work closely, one step at a time. You bring the vision. I bring the experience to put it in a glass.
Let’s discuss your idea ↗ 01 Understand & exploreBRIEFING Who is the drink for? What should it taste like, where will it be sold and at what price? Together, we turn these answers into a brief.
02 Develop & discoverRECIPE In the lab, the idea becomes a first sample. Botanicals, ingredients and methods are matched to your flavour profile.
03 Taste & refineSENSORY DEVELOPMENT You taste, we discuss, I adjust. Together, we refine aroma, texture and balance through feedback rounds.
04 Bottle & launchPRODUCTION READINESS The recipe is adapted for production. I can also help with bottle selection, closures, labels and coordination with your bottler.
WHERE IDEAS BECOME RECIPES. THE BEVERAGE ENGINEER / BEHIND THE SCENES 03 / DEVELOPMENTS & INSIGHTS INDEPENDENT THINKING. DISTINCTIVE RESULTS.
More than an idea.Already in the bottle. From my own product ranges to developments for hotels and brands. Discover the diversity of my work – with and without alcohol.
TITLIS Gin Collection 01 Six bottles. One shared recipe base.
View project +
Lake Side Valley Beer Spirit Collection 02 One beer distillate. Six distinct characters.
View project + ALCOHOL-FREE +
Swiss House Spirits Alcohol-free collection A collection of alcohol-free alternatives from Swiss House Spirits.
SPIRITS Götter wie wir +
Götter wie wir Egg liqueur An egg liqueur from Marcel’s development portfolio.
MEDIA +
Tasting Show TV Insights & tastings Tasting Show TV adds insights into the world of drinks to Marcel’s development portfolio.
Visit Tasting Show TV SPIRITS & ALCOHOL-FREE +
TITLIS Gin Collection Gin collection A gin collection developed for the TITLIS mountain railways and Hotel Terrace, with different interpretations of one base recipe, including an alcohol-free version.
SPIRITS +
Bier Spirit Collection Lake Side Valley · Beer spirit collection A pilsner distillate became six distinct products: Beer Spirit, Beer Liqueur, a reserve matured in French oak, Beer Dry Gin, Beer Apero and a cream liqueur with cream and real vanilla.
SPIRITS +
Alpenluft Swiss House Alpenluft by Swiss House. Another product from Marcel’s development portfolio.
SPIRITS +
Hotel National London Dry Gin A London Dry Gin with botanicals from central Switzerland and ingredients from regional organic producers. The flat, round bottle was decorated by hand with porcelain colours and fired at around 800°C.
SPIRITS +
GIN & YANG London Dry Gin GIN & YANG – a London Dry Gin from Marcel’s development portfolio.
SPIRITS +
Apero Original Swiss House Apero Original is part of the Swiss House range and one of Marcel’s published developments.
ALCOHOL-FREE +
Schweiz im Glas 0,0 % Lake Side Valley · Alcohol-free The alcohol-free interpretation of Schweiz im Glas: twelve botanicals based on the original Aronia Dry Gin, developed for tonic and cocktails.
SPIRITS +
Greenkeeper Gin Lake Side Valley A gin centred on cannabis, juniper, blueberry, wormwood and nettle. The full recipe brings together thirteen botanicals.
SPIRITS +
Swiss House Vodka Vodka A vodka developed for the Swiss House product range.
SPIRITS +
Gin Classic Swiss House A classic gin from the Swiss House product range.
SPIRITS +
Adam’s Liqueur Liqueur Adam’s Liqueur – a liqueur development from Marcel’s portfolio.
SPIRITS +
CASY Dry Gin · Crans-Montana CASY Dry Gin from Crans-Montana is one of Marcel’s published gin developments.
SPIRITS +
AMARO Fruit & herbal liqueur A fruit and herbal liqueur developed for Wonderful Coincidence.
ALCOHOL-FREE +
Purple Dream Alcohol-free gin alternative Purple Dream is an alcohol-free gin alternative from Marcel’s development portfolio.
ALCOHOL-FREE Surfer +
Surfer Alcohol-free version Surfer is an alcohol-free development from Marcel’s portfolio.
SPIRITS +
Nordwand Bräu Beer Reserve Liqueur A beer reserve liqueur developed for Nordwand Bräu.
SPIRITS +
Lake Side Valley Vodka 100% wheat A wheat-based vodka from the Lake Side Valley product range.
SPIRITS +
SHIMA London Dry Gin SHIMA is based on eight botanicals, including Japanese yuzu peel and jasmine flowers. The bottle was coloured and printed directly.
SPIRITS +
KYO London Dry Gin A special maceration technique was developed for KYO to capture the distinctive aroma of the Japanese Kyoho grape. The bottle was coloured and printed directly.
SPIRITS FC Luzern — Starting 11 +
FC Luzern — Starting 11 Bespoke spirits collection A bespoke drinks collection for FC Luzern, with individual drinks and stories inspired by the different player positions.
ALCOHOL-FREE +
Glüh Punsch Alcohol-free An alcohol-free mulled punch from the Lake Side Valley range.
SPIRITS +
Glüh Wein Lake Side Valley · 10% vol A family recipe from the 1920s, passed down by Marcel’s great-aunt. The spices in today’s recipe come from certified organic cultivation.
SPIRITS +
Glüh Rum Lake Side Valley · 10% vol Mulled wine with a dash of rum – another development from Marcel’s winter range.
SPIRITS +
Die Schweiz im Glas Aronia Dry Gin · Lake Side Valley Aronia, juniper and alpine herbs shape this twelve-botanical recipe. Almost black in the glass, the gin turns bright red when tonic is added.
ALCOHOL-FREE +
Apero Alkoholfrei Swiss House Spirits · Alcohol-free An alcohol-free aperitif from the Swiss House Spirits range. Another recipe from Marcel’s work with alcohol-free alternatives.
× 04 / THE PERSON BEHIND IT MARCEL AMANN / THE BEVERAGE ENGINEER
PRECISION STARTS WITH A FEEL FOR THE DETAILS. An engineer’s mind.An explorer’s heart. I’m Marcel. My path took me from aerospace studies through the tech world to beverage development. Curiosity has stayed with me – along with the pleasure of making things possible.
Today, at my Lake Side Valley research and production centre, I develop drinks for brands, distilleries, breweries and hotels. I think in recipes. And keep working until the flavour is right.
Marcel Amann 200+ recipes developed
1,000+ botanicals for inspiration
GOOD TO KNOW
Any questions? Who do you develop drinks for?+ For brands, hotels, hospitality businesses, distilleries and breweries. We can start with a new product idea or refine an existing recipe.
Can you develop an alcohol-free drink?+ Yes. Alcohol-free alternatives are a particular focus of my work. In our first conversation, we discuss your desired flavour profile and technical requirements.
How much does a custom development cost?+ The cost depends on the drink category, scope of development and production requirements. After our briefing, you receive an individual quote.
Can you also help with production?+ I can help take your recipe to production readiness, coordinate with bottlers and advise on the bottle, closure and packaging.